Marketing

Marketing philosophy

Angon Fruit has adopted a holistic approach in the marketing of its products in 2011, through the dimensions of relationship-, performance-, integrated- and internal marketing. The model was developed by Kotler and Keller in the early 21st century and is the model that Angon uses to measure its marketing performance.

Angon Fruit is built on two strong pillars of sound relationships and trust with our stakeholders. We aim to offer exceptional marketing service through the supply of premium quality table grapes to our global partners. In return Angon Fruit expects to generate a sustainable premium for the product back to the farm, in order to keep growing and expanding our business.

Marketing strategy

Angon Fruit targets the United Kingdom, European Union, Far East and South Africa with our product range. We aim to supply 30% to the United Kingdom, 30% to the European Union, 30% to the Far East and 10% to South Africa. A diversified portfolio of countries within these marketing regions offers a good spread of forex exposure to the UK Pound, EU Euro and US Dollar markets.

Packaging